How To Access & Download Facebook Leads

We run many Facebook leads generation campaigns and our clients always as how they can access their leads.  There’s quite a few ways to access your leads and we’ll cover off all methods so you can decide which is best for you and your business.  We recommend using a CRM as Facebook only keeps leads for 90 days – if you need help integrating with your CRM, or want to set up a CRM – let us know!

Export from your Page

Download leads from your Page:

  1. Click Publishing Tools at the top of your Page
  2. Click Lead Ads Forms (only visible to Page Advertisers or Page Admins once a lead ads campaign has been created)
  3. Within the Forms Library, select an instant form and click Download
  4. After clicking Download, you’ll have two options:
    • Option 1: Click Download New Leads if you only want to download new leads you’ve received since the last time you downloaded your leads. Your leads will be downloaded to a CSV file.
    • Option 2: Click Download by Date Range if you only want to download leads you received during a certain time period. After choosing this option, click the Lifetimedropdown, select a date range and click Update. Click Download to finish downloading your leads to a CSV file.

If you don’t see any ad IDs or adgroup IDs in the downloaded CSV, it may be because:

  • The lead was generated via organic reach
  • The lead was submitted via an ad preview

Download from Ads Manager

The way you access your leads in Ads Manager will change, depending on what objective you used for your campaign.

If you used the Lead Generation objective:

You can download leads from your campaign at the ad set and ad level in Ads Manager.

Download your leads:

  1. Go to Ads Manager and click on the name of your lead ad
  2. In the Results column, click 
  3. From the Download Leads window that appears, choose either to download all your leads or only your leads from a specific date range, then click Download

Your leads will be downloaded to a CSV file.

If you used the Brand AwarenessReach or Traffic objectives:

Your leads will only be available for download from ads reporting on the ad level. At the ad set and campaign levels you will see you lead count, but you will not be able to download leads.

Ad Level

Ad Set Level

Note: you’ll be able to view the lead count but you will not have the option to download leads.

Campaign Level

Note: you’ll be able to view the lead count but you will not have the option to download leads.

Access from CRM partners

You can set up your leads to be instantly updated into your CRM system. Check out Facebook’s list of CRM Integrations to see if your provider is supporting Facebook leads ads.

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