5 Ways to Boost Your SEO
We always hear that we need SEO for our business. But what is SEO? SEO is the continuous process of making improvements to your website, on and off, to keep your website/web page visible in organic search results. Simply put, it’s the effort to put your website on top of search engine results. Why care about your position in search engines like Google and Bing? Of course, you want to drive in more traffic to your website. Because everyday, people search for things over the internet, you want to take advantage of this opportunity to connect with these people by being visible to them. SEO is definitely a marketing tool that should be part of every business’ marketing strategy. Here are five ways to do so:
How to Boost Your SEO
- Strategise your Keywords
- Keep your Content Rich and Optimised
- The Technical Side of SEO
- Sign Up for Google My Business
- Optimise your Website for Mobile
1. Strategise your Keywords
Keywords is the foundation of SEO. This is because keywords are the terms that people enter into search engines. By strategically structuring how keywords are placed in your website across all web pages, you’ll be able to make your keywords or content more discoverable by people.
To do this, first you research for keywords. Think of your main potential keywords. What are your offerings? You can also use tools like Google Search Console to plan for your keywords.
Second, analyze your keywords. Consider these three things: (1)relevance – how accurate the keywords reflect the nature of your offering (2)search volume – number of searches of the keywords per month, and (3)competition. You can easily access these attributes in Google Ads.
Lastly, plan how your keywords will be distributed on your website. This is where content-creation comes in, which we will discuss in the next section. Continuously evaluate your keywords. You may revise/change them at any time to keep them optimised.
2. Keep your Content Rich and Optimised
Now that you know your keywords, you now move on to the content of your website. There are different types of content: (1) text content, (2)images, and (3)video to name a few. Search engines prioritize websites that have high quality and clear content. Also, search engines crawl through websites to check how content is organized in a website. With this, be strategic in organizing content on your website. Make sure to include the keywords you have researched! Add “alt” tags to images. Keep titles and headlines clear, readable and relevant. Optimise meta descriptions for improved click-through rate. Create an editorial calendar. Promote your content in social media. There are endless best-practices to optimise your website and we can only name a few in this blog. The bottomline of this is to create a successful content strategy.
3. The Technical Side of SEO
Don’t panic! We’ll explain the technical side of SEO as understandable as possible. Basically, this is the coding side of your website. The goal is to enable search engines to crawl through your website’s code and properly “read” it. This is related to how you organized your content in your website. Always monitor if your website is working well. Also, label your URLs well. For example, instead of “yourwebsite.com/asdfghjkl”, properly label it with “yourwebsite.com/blog”.
You can use tools to help you optimise your technical SEO. For example, you can use Google Search Console not just to monitor errors, but also optimise for opportunities.
4. Sign Up for Google My Business
If you haven’t heard about Google My Business, it’s basically a platform where you can list your website to be found on both Google Search and Maps. Undeniably, Google is the most-used search engine across the globe, so it’s important to maximize your presence in the search engine. When people search for local businesses, Google shows locations and website profiles on the top and side portion of the search results pages. The goal is to get a spot in these sections of the search results.
5. Optimise your Website for Mobile
Lastly, make your website mobile-friendly. Search engines tend to favor websites that are mobile-responsive. Make sure that your web design can respond to different devices, whether it be a computer, a tablet or a mobile phone.
We hope that this blog answered your initial questions on how to boost your SEO. If you have more questions, feel free to drop a comment below, or message us directly. If you need us to help you with your SEO, you can always book a consultation with us! 30-minutes, all yours, and absolutely FREE! Just make an appointment and we’ll contact you right away.