Ever wonder why Instagram marketing is trending in the business world? It’s because it is undeniably one of the biggest social media channels and we’re 100% sure that any marketer not using it is leaving money on the table! Today, more than 60% of the world’s top brands are using Instagram for marketing. Why? Because consumers nowadays are highly dependent on visual media such as videos and images to stay informed on the latest trends. Images and video are far more appealing to online audiences rather than plain text and more importantly, they can better convey emotions, which helps attach them to the brand and encourages them to take action!
Here are 6 points that will convince you that Instagram marketing is paramount for your business:
1. Instagram is centered around storytelling
Admit it, everyone loves stories. We grew up with lots of stories, from fairy tales when we were kids, to the grown-up fairytales of celebrity news. Face it, we are suckers for a good story! They can be tragic or funny, or topical current events. Storytelling is simply part of our human nature. That’s why businesses are super keen on Instagram because it allows you to tell a story in a visual way that helps to create an emotional connection with your audience.
Photo source: Airbnb
Sharing visual content is the best way to easily attract your audience and also the easiest way to build a relationship with your potential customers. We recommend avoiding an Instagram feed that pushes products, instead, focus on feelings! You’ll see a positive impact on the success of your business from visibility up to the sales and returning customers. The old saying is true, people buy solutions to their problems, not products! Telling a story is a great way to communicate how your product can solve their problems in an engaging way.
2. 700 million audience members
More audience means more sales, right? With over 700 million active users on the platform, Instagram can help you reach a LOT of people for your business! And the best way of getting your content in front of your audience are the hashtags. Just make sure that you are using relevant hashtags that your target audience is actually searching for. You can also create ads to reach even more potential customers if you’re willing to invest a little time and set aside some budget.
3. Better engagement
Did you know that Instagram has the highest average engagement rate of all the main social channels? In fact, it beats Facebook and Twitter and has a higher brand engagement rate. This only shows that the audience on Instagram is more open to branded content than the other platforms. A good starting point in creating engagement is to follow people talking about your brand or your products and to comment on their posts. You can also start a conversation using your own hashtags and encourage your followers to join in!
Photo source: Best Vacations
It can be tempting to use bots to comment and like on other posts so that you can increase your own likes and followers but there are lots of reason not to automate engagement like getting banned, can really harm your brand, and it can be ‘fake’ as well. Real engagement is the most important metric to focus on, real engagement converts into real sales and loyal customers. Bots can be good, but on Instagram, they are a big no-no!
4. Instagram feed strengthens your brand identity
Photos are the most engaging content on the web with 650% higher engagement than text-only posts. This will engage your fans and keep them coming back for more! Using Instagram to test your audience visually will help you grow your branding across the board, and you can use the images you posted on Instagram to your other marketing channels.
Photo Source: Brit + Co
5. Influencers on Instagram
This is one of the most popular marketing strategies today. When it comes to making purchase decisions, influencers are the one driving them. Influencers build credibility and trust to your audience. They are being followed by a lot of people because they are inspired by them and trust their opinions and recommendations, they provide value, and can also boost your SEO!
Photo Source: Michelle Phan
6. Keeping an eye on your competitors
If your business is on Instagram, it’s very likely that your competitors are too! Take advantage or this fact, as competitor research is a great way to see what is working, or better yet what they’re not yet doing. Make a list of your competitors and check their Instagram regularly to see what content they post? When? How often? Do they engage with their followers? Any contest running? With these questions, you will be able to see some best practices in your industry and define your own creative strategy.
So, there you go! Hope this article has helped convince you that Instagram marketing is a big marketing opportunity in the business world. If you’re new to it all, don’t worry as there are still other businesses who aren’t on Instagram. Don’t let your brand stay behind the curve! These free channels are a great way for businesses to reach their target market and engage with them to drive better and long lasting connections.
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