Most entrepreneurs nowadays are putting up their businesses online and their most trusted platform is Facebook. Sendpulse defined Facebook Marketing as a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Here’s a closer look at why Facebook has been the most trusted platform:
- Global coverage – Over 2 billion users visit Facebook daily. More than 7 million active companies are creating ads for this massive audience.
- Offers highly targeted paid ads – With Facebook Ads, you can set up your promotions to a specific audience based on age, gender, location, interest job — any demographical or behavioural data, which users willingly share with Facebook. Check out Maple and Honey’s article, Your Ultimate Guide To Facebook Ads 2020 for more details.
- Makes organic reach possible – If you can’t do Facebook Ads, you can build relationships organically by sharing materials that bring value to people on your Facebook page. Your posts will show up in your audiences’ newsfeed, though the level of competition will make it harder to build an audience naturally. Check out Maple and Honey’s article, Which is better, Facebook boosted posts or Facebook Ads? For more details about this topic.
Now, these reasons will only be achieved if you have mastered the key to an engaging Facebook page — posting compelling and interesting content for your audience.
Here are some of the best practices you can use to make sure your posts get its maximum exposure and resonate with your targeted audience.
The first and most recommended one is consistency. This is the type of content you decide on what to post and when. You have to stick to that schedule. That way, your audience can get a sense of what and when they can expect to hear from you. Use a content calendar to keep you organized. Check out Social Media Marketing Foundations on how to plan your content calendar.
The second practice is posting timely content. Taking advantage in holidays and events to centre posts around is an example of this. It is a great way to get into the conversation that’s occurring in real-time and create posts that your audience will be interested in.
Next practice is targeting posts on your page. This is an effective way to reach specific sub-audiences. For example, your business is having a sale, you could only target people in a specific geographic location.
The fourth practice is always to review the performance of your post. Testing or reviewing how they perform, you will be able to iterate on them and create exceptional posts based on that valuable information. Always use high-resolution photos on your posts, this will help your content stand out in that crowded news feed and it’ll help you get in front of your targeted audience.
The fifth practise is you’ll want to keep your posts short and to the point. If you’ll notice the people who interact with Facebook, they’re just scanning their page and scrolling through those posts. They usually miss a lot of content. So short, concise, and punchy content is going to pop out and allow them to interact with it quickly.
You could also offer special deals to your Facebook audience, something that they’re not going to find anywhere else. This will give your audience a reason to stay engaged with your business and your page. If you already have loyal customers, let them know about specific events or deals that are offered directly to then on your Facebook page.
Another important best practice is using a call to action. What do you want your audience to do after they view your Facebook page? Do you want them to leave a comment on your post? Do you want them to like your page? Do you want them to visit your website? Do you want them to shop/purchase? If so, ensure to add links or call to action buttons on your page or post. Another thing to ensure is to always give them a reason to click. This will increase your audience engagement on your page.
You want to post where people are interested in and most likely, they are interested in you. So, honour your unique voice. Share what generally interests, for example, post a look behind the scenes of your company and let the people know what your brand is all about. Be true, authentic, and transparent.
These best practices are also an opportunity to ask for feedback and respond to questions and comments on your page. Following these best practices will surely increase your engagement plus it’ll make having and managing a Facebook page a lot more fun and natural.
These are just some of the best practices to market your business through Facebook. At Maple & Honey, we have already serviced hundreds of customers and we’ve already delivered excellent results by helping them market their business on Facebook. We’d like to do the same for your brand! Make an appointment with us! That’s 30-Minutes of FREE consultation time just for you!