Category Archives: Digital Advertising

Marketing Tips for Business Owners

Most business owners define marketing as the heart of their business because it determines if the business will be successful or not. Meaning, without marketing, your business will be lifeless and is likely to close down due to lack of sales. Marketing is a tool used to create and maintain demand, relevance/connection, reputation, competition and(Read More)

Introduction to Content Marketing

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis With all the noise everywhere, both online and offline, many of us are feeling overwhelmed with all the information we’re receiving. There are so many products and services being offered to us from all over the world.  The increase in global(Read More)

Everything you need to know about Google Analytics

Most business owners are spending more time working on their digital strategies, with the use of social media and other programs. The sky’s the limit as they say. “Brick and mortar” businesses can actually track their customer’s traffic, their needs and wants and even the sales in just one click! How is that possible? With(Read More)

Which is Better: Facebook Boosted Posts or Facebook Ads?

In Facebook, you have two options to advertise: boosted posts and Facebook ads. At first glance, they might seem similar, but they are very different in nature. The big question is which is more effective: Facebook Boosted Posts or Facebook Ads? Is there even a clear answer to that question? In this blog article, we(Read More)

How to Crush Writing Blog Articles

Publishing articles regularly on your website is still one of the most important ways to market your business online. Without a blog, you’re missing out on valuable boosts to your SEO ranking, you miss the opportunity of having sharable content on your social media that drives traffic to your website, and you have less space(Read More)

8 Ways to Leverage Facebook Ads in 2020

The Facebook universe is undoubtedly one of the biggest opportunities for a business to grow, with over a billion and a half users daily. In 2007, the Facebook Ads program started, and by 2013, organic reach had already dropped to only 12%. This posed a big problem to business pages dependent on organic reach. Facebook(Read More)

5 Ways to Boost Your SEO

5 Ways to Boost Your SEO We always hear that we need SEO for our business. But what is SEO? SEO is the continuous process of making improvements to your website, on and off, to keep your website/web page visible in organic search results. Simply put, it’s the effort to put your website on top(Read More)

5 Reasons Why You Should be Doing Digital Marketing

Before anything else, welcome to a brand new year! We know it’s been a while since our last post, so one of our 2020 goals is to write more often whether it be updates about our agency or basic and advanced marketing. So let’s move on, shall we? Gone are the days when you only(Read More)