In Facebook, you have two options to advertise: boosted posts and Facebook ads. At first glance, they might seem similar, but they are very different in nature. The big question is which is more effective: Facebook Boosted Posts or Facebook Ads? Is there even a clear answer to that question? In this blog article, we(Read More)
The Facebook universe is undoubtedly one of the biggest opportunities for a business to grow, with over a billion and a half users daily. In 2007, the Facebook Ads program started, and by 2013, organic reach had already dropped to only 12%. This posed a big problem to business pages dependent on organic reach. Facebook(Read More)
Surprisingly, There are still a few platforms is out there that don’t integrate with Facebook ads. I know, it’s shocking. After all, it’s 2019 and most businesses have the expectation that the tools they use will integrate well with common advertising platforms. Sadly, that’s not the case! We have encountered several platforms that our clients(Read More)
We run many Facebook leads generation campaigns and our clients always as how they can access their leads. There’s quite a few ways to access your leads and we’ll cover off all methods so you can decide which is best for you and your business. We recommend using a CRM as Facebook only keeps leads for(Read More)
Welcome to our step by step instructions on how to measure abandoned carts and more importantly, the abandon rates in Google Analytics. It’s entirely free to set up tracking through Google Analytics. Let’s get started! Why track abandoned carts? The statistics on cart abandonment are pretty shocking; the average ecommerce website loses over 77% of(Read More)
We are constantly researching industry trends and advertising trends to ensure we are on top of the ball for our clients. Recently, we decided to put together an article to outline the industry standard results from Facebook.
When you advertise on Facebook, your ad accounts and your ads are given unique ID numbers. These ID numbers can be useful when you want to add an ad account to Business Manager or search for a specific campaign, ad set or ad. You can find your: Ad account ID number in the Account drop-down menu in Ads Manager(Read More)