FAQ’s

Google Ads

Q. What is Google Ads?

Google Ads (Which used to be called AdWords) is Googles Pay-Per-Click advertising system. This allows your business to appear in positions above organic listings by running an advertising campaign. Maple & Honey Digital Agency will manage this campaign on your behalf to make sure you are getting the most out of your Google spend. Google Ads is not a set and forget platform. It needs constant optimization to grow.

Q. What can Maple & Honey Digital Agency do for my business?

Maple & Honey Digital Agency will work with your business to implement our proven digital strategy. Our goal is to improve traffic, conversion & retention to get a positive ROI on your advertising spend. We offer a wide range of services such as Facebook ads, Instagram ads, Web Development, SEO and more. Please visit our Services page to learn more.

Q. What is the benefit of having professional management?

Maple & Honey Digital Agency have your best interest at heart and that is the growth of your business. Our proven digital strategy and qualified Google Premier Partner staff will work hard to your ROI is the best it can be. We don’t lock clients into contracts. Being performance based, we strive to deliver results.

Q. What is a Google Premier Partner?

A Google Premier Partner is a digital agency, with multiple staff in said agency qualified by sitting Google Ads exams. With a minimum spend of $10,000.00 USD in the last 90 days in each specialization. They also need a high-performance level. Performance is based on the revenue growth, retention of the company’s clients, the company’s growth in overall revenue and number of advertisers.

Q. What are the long-term benefits of a managed Google Ads campaign?

A managed Google Ads campaign means more money stays in your pocket. We have done thousands of account health checks and found hundreds of thousands of dollars worth of wasted spend. This wasted spend can be from many things including following Google prompts (Both online & from call centre staff), incorrect bidding strategies, no advanced features, incorrect structuring, targeting and much more. Through proper management, we are able to target your marketing more effectively. This is not just for your targeting, but Google sees this increased relevance and rewards you with increased Quality Scores; a key factor in determining how much you pay and what position you are in. This increase means you can appear in higher positions for less cost and potentially outperform your competition.

Q. How long do I have to sign up for?

We offer no lock-in contracts. This means we rely on our ability to deliver results. If you are ready to take your account in-house we just ask for 2 weeks notice. You then get to keep the account, and all the work we have done.

Q. How will I be billed?

Google can bill you through both manual and automatic payments. With manual payments you need to add funds into the account for Google to spend on advertising. Google will charge you either every 30 days or upon your account reaching a certain limit of spend, depending on your history with Google. The Maple & Honey Digital Agency management fee will is billed weekly and is based on automatic payments.

Q. Can I limit my advertising spend?

Yes. Google allows you to set a daily budgeted spend for your campaign.

Q. How long does it take to see results?

As soon as we go live you will see targeted traffic to your website! This traffic will be from your selected area, the right demographic, and Google searching for your products or services. 

Q. What is a Display ad?

Display ads are those image-based ads that seem to follow you around the internet. We can get your business in front of people who are interested in your products or services. Or in front of people who come to your website and leave to remind them to purchase. The best thing about the Display network is it is much cheaper than the Search network. As an example, clients that are paying $1-$2 per click on Search, are paying $0.10-$0.20 on Display.

Q. How long does it take to go live?

It takes approximately 5 business days to research and build your account. We get everything signed off before we go live.

Q. How do I get started?

Click here to view our packs & click on ‘sign up’ under the pack that suits your business. You will then receive a welcome email from us with a list of questions to help with our build. The more information you provide- the better.

Q: Who can I contact if I have more questions?

Kayley Meloche is our resident Google Premier Partner. Feel free to send her a email at [email protected]

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