Google Remarketing Requirements

Image Ad Requirements

Image ads are available in a range of dimensions. Image ads are subject to the standard AdWords policies and the requirements below

Supported sizes and formats

File types
Image Formats GIF, JPG, PNG
HTML5 Formats ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG
AMPHTML Formats ZIP containing 1 HTML document and up to 39 media assets.
Max. size 150 KB

Ad Sizes
Square and rectangle
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard Leaderboard
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama

Skyscraper
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page
300 × 1050 Portrait Mobile
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner

Image Quality
All images used in advertising must meet certain quality standards. The image layout must conform to AdWords standards and the image itself can’t be blurry. See the Image quality policy for more information.

Image Inclusions
All images must contain a valid URL or logo of the company.

Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Misleading content
All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information. Image ads can’t contain images that resemble site warnings or error messages, and images can’t appear to be more than one ad.

Adult Content
To keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Image ads can’t contain any adult-oriented content.

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